A unique positioning with customer acquisition at the core
OUR AgencY.
Beezberry is an Agency specialised in the B2B business development, partner of the Digital Companies. We specialise in every step of the sales cycle: from prospect profiling to deal closing. We put the emphasis on the first steps of the sales cycle: lead generation, lead nurturing, converting leads to qualified sales opportunities.
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Lead generation is crucial for the growth of every company. However, this activity is often side-lined and is not a priority for sales teams. Sales reps are caught up in their daily tasks and do not have enough time to prospect. By default, demand generation is often assigned to junior sales reps or interns.
But it requires experience to achieve your targets. Our agency responds to this vital need. Tech companies can incorporate a senior Business Developer who is solely dedicated to researching new business opportunities directly into their sales team. The best way to boost your Net-New Business!
Our Business Developers work across all sectors covered by digital companies: Banking, Insurance, Retail, Manufacturing, Services, Public Sector, etc., for large multinationals and mid-sized enterprises alike.
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« Listening is our priority during all interactions with prospects, an important quality appreciated by decision- makers and buyers.»
Our approach.
In the last few decades, new technologies have changed the way we buy in the B2C market, but also in B2B. Decision-makers can stay up-to-date with products and services by searching web content: web sites, white papers, benchmarks, webinars, social networks, etc., and so know in advance which solutions or companies might meet their needs. This usually takes place without any interaction with a sales rep. To keep performing at a high level, sales strategies must constantly evolve, especially in the extremely competitive digital market.
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Beezberry Business Developers have addressed these market changes. Their approach is based on the three pillars described here, with sales efficiency as their unique goal.
Modern Selling
1
Social selling (LinkedIn), new prospecting tools, video conferencing, targeted demand generation are part of our Business Developers’ daily work routine. In parallel, we work closely with marketing teams for the design of marketing campaigns which will generate qualified leads.
Insight Selling
2
Decision-makers access online generic content related to their targeted products or services. When they start a conversation with a sales rep, they are looking for personalized answers, taking their organisation into consideration. We have perfectly understood this expectation and integrate this from the initial contact.
Soft Selling
3
The time when sales reps only promoted their product features and were “forcing” the buyer’s hand is long gone. It is now time for ethical sales and for placing the prospect and their needs at the centre of interactions. Decision-makers now expect active listening and professional support throughout their decision-making process.
THE Digital, OUR EXPERTISE.
Because the IT is a one of a kind industry…
In the IT sector, having good sales skills is not enough to reach one’s targets. It is crucial to be skilled both in business AND technology. It is important to be familiar with all “IT stacks”. To succeed, sales reps should be able to support the prospect throughout all the stages of a digital transformation project. Digital projects require long sales cycles which a sales rep must lead and control. In a hyper-competitive market like digital, every detail counts and can make a difference when the prospect makes decisions.
This know-how is part of our DNA. From the very beginning of Beezberry, we headed towards an expert positioning to support only digital companies: software vendors, consulting firms and tech start-ups. All Beezberry Business Developers have significant experience in selling high added-value IT solutions. During their careers, they’ve worked as members of the sales teams of major software vendors and/or leading consulting companies.
Software Vendors
Whether they need a Business Developer to promote a new offering or to expand their business to a new geographic territory (country, region), our model is perfectly suited for software/cloud services companies. The Business Developer will offer their “major software vendor” experience, in order to compete on equal terms in the market.
Consulting Companies
IT services companies often lack resources dedicated exclusively to the Net-New Business. We respond to this recurring need. We also support consulting companies in the transformation of their business model. We advise them to move from selling “consultants’ CVs” to adopting a “solution” approach (reselling licenses for example).
Tech Startups
Start-ups choose us to incorporate a senior Sales Rep, ready to start working quickly and whom they will not need to train. By the third day, they will start their first demand generation campaign. The addition to a sales team of a Senior Business Developer with “major software vendor” experience is key in outperforming the competition.